Elave Nothing To Hide
Nothing To Hide. 213 views; 4 years ago; 5:11. Play next; Play now; Roger Waters - Wish You Were Here (Colisee de Quebec, Quebec, Canada, 7th November 1987th) - Duration: 5 minutes, 11 seconds.
Elave, an Irish skincare company founded in 1934, has launched a new campaign and interactive site that features naked people. The premise of the campaign is that Elave has 'nothing to hide' due to the company's focus on natural and pure ingredients. However, I suspect that this campaign may alienate the company's target demographic. Here's the background about the company: 'From our beginning in 1934 we have always provided pharmaceutical skincare solutions from apothecary creams, emollients and lotions. We have become specialists in the formulation of dermatological skincare. Elave is developed for the most reactive sensitive skin types so our skincare is free from the common 'triggers' for sensitive skin conditions, like eczema and dermatitis. We’ve taken out the worrying chemicals that are believed by experts to be increasing the incidence of sensitive skin.
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And these same chemicals should be worrying for all of us.'
What I found kinda odd was that all of the talent have porn-star pubes (or a certain lack thereof). That's all fine for mens' jazz mags etc., but this ad is supposed to appeal to a mainstream audience that presumably includes women.
I know brazilians are en vogue at the moment (and the majority of younger women at least bikini wax) but the 'hollywood' (all off) is has got to be a bit more controversial. Especially on the lead talent. It's all just a bit creepy ya know? Any women posters care to commment?